Explain Every Aspect of Your Company
The "About Us" page should describe the company and your staff. Tell your visitors about your company, your staff, and your philosophies.

Have a brief biography of all the key members of your organization. Don’t forget to include certifications and years of experience. Place photos of your key members so that visitors can associate faces with names.

Describe Each Service in Detail
On the "Services" page, explain every aspect of each service in detail. If you have enough content, you can have a separate page for each service and link those pages

Newsletter
A newsletter is a great way to keep visitors up to date on new products, services and promotions. When users subscribe to your newsletter or blog they are giving you permission to send more information.

Events Calendar
If your company holds public events, give your visitors a way to be updated. This will help get people to come back to your website and more people to attend your events.

Videos
Online Video adds a personal touch to your website. You can use video to capture your expertise, your organization, values and services. Some examples of videos could be a commercial, or a tutorial.

Testimonials
Build trust with your website visitors by adding Testimonials from your current customers. Your customer’s testmonials are telling your visitors that they've a positive experience with your company and service.

Photo Gallery
If you have a ton of photos that you would like to add to your website then you may want to include them on a photo gallery page.

Coupons & Specials
Post coupons and specials on your website to convert your web traffic to your door step.